Analyses, translates and visualises the crossover between the fashion system and digital culture with a focus on introducing digital literacy in fashion.
In her personal practise she approaches fashion as a subliminal communication vehicle which she aims to de-mystify in order to inform consumers on complex matters regarding individual agency within our current digital culture.
In her on-going research project
the digitazion of fashion and the new ways the fashion system and its consumer connect and communicate through newly acquired technological rhythms, is explored and explained. This body of work was also presented and published early 2020 during the Fashion Colloquia in Jaipur, India ↑
She recently launched the
Digital Footprint Workshop (2020) ↑,
which holds a collaborative online format, and asks participants to creatively analyse and visualise their digital environment. The aim is to play with the algorithmic landscape and render awareness regarding the force of online fashion media.
She is currently a contributing researcher and co-designer at 'Ontwerplab - Digitale Stad' (2020)↑ which aims to create an open-source (digital) platform for engaging, educating and exploring in collaboration with the public, as part of OBA Next ↑ initiated by the Municipality of Amsterdam.
She has collaborated with Het Nieuwe Instituut ↑ on
their exhibition The Hoodie (2019) ↑ for which she has been asked to research, write and consult.
A feature on Tubelight magazine ↑ further explores her contribution and narrative in regarding the multiple social layers of the hoodie.
In addition she was also was invited by Zurich University of the Arts to have a conversation about non-verbal communication through clothes. This contribution is part of
the Shared Campus ↑ online lecture series on global Pop Cultures and Designing the Self.
Next to her own artistic & research practise she has also contributed to independent publications and research projects such as :
words on fashion websites (2020) ↑ , an online research and archiving tool by Femke de Vries which explores the use of text in the realm of online fashion media,
Warehouse Review 001 'People Wearing Off-White' (2020)↑ , initiated by Hanka van der Voet. This publication aims to explore alternative modes of fashion criticism and offers a fresh critique on Virgil Abloh’s presence in the fashion and art world.
The contributed essay ‘A look into Off-White's Metaverse’ explores Off-White’s digital dimension as the brand has cultivated a remarkable online presence.
other collaborative projects conclude,
She has presented her contribution 'reading luxury' (2018) ↑ during the Fashion Colloquium - Searching for the New Luxury (2018) ↑ and has interviewed Timotheus Vermeulen for Apria Journal regarding hedonistic sustainability (2018) ↑
She has joined Chet Julius and Hester Brands in the diversity podcasts (2018) ↑ produced by Studium Generale ↑, where diversity in fashion in various ways, shapes and forms are the topic of conversation.
She is currently based in Rotterdam, and holds a MA Fashion Strategy from Artez (2019 — cum laude) , certificate Art & Politics from BAK (2019) and a BA Lifestyle & Design from Willem de Kooning academy (2013) .
As part of the Hackers & Designers ↑
Summer Academy (2020) she collectively experimented with (digital) networking as methodology and new mode of collaboration.
During her internship at the wearable senses lab (2018), which is part of Technical University Eindhoven she focused on researching possibilities to cohabit and merge wearable technology and fashion. By extension she was offered and successfully completed the Digital Craftsmanship course given by Loe Feijs and Kristina Andersen. During this period she was also invited to partake in a Biotechnology Masterclass (2018) in Paris, provided by Atelier Neerlandais.